E-Learning Guelma

A Tourism Communication module typically focuses on the skills and knowledge necessary for effective communication within the tourism industry. Here are some key aspects that might be covered in such a module:

1. Understanding Tourism and Hospitality Contexts: This part of the module might cover the specific characteristics and needs of communication in tourism and hospitality settings, including intercultural communication and customer service.

2. Communication Skills: Emphasis is often placed on developing both verbal and non-verbal communication skills. This includes active listening, clear articulation, and the ability to tailor messages for diverse audiences.

3. Digital Communication: With the rise of digital platforms, this module often covers how to effectively use social media, websites, and other digital tools to communicate with potential tourists and promote destinations.

4. Public Relations and Marketing: Understanding how to craft messages for marketing purposes, including advertising campaigns and public relations strategies, is usually a significant component.

5. Crisis Communication: This involves learning how to handle communication in situations that might negatively impact tourism, such as natural disasters or political instability.

6. Cultural Sensitivity: Since tourism often involves interactions between people from different cultural backgrounds, the module may focus on developing cultural awareness and sensitivity to enhance communication.

7. Customer Engagement: Strategies for engaging with tourists and providing excellent customer service, including handling complaints and feedback, are also essential parts of the curriculum.

Overall, a Tourism Communication module aims to equip students with the skills necessary to effectively communicate in various roles within the tourism industry, whether in marketing, customer service, or management.

تطوير المهارات واكتساب المعرفة اللازمة لتأسيس وإدارة وكالة سياحة وأسفار، والقدرة على تصميم العروض السياحية وتسويقها. 

Tourism Communication aims to raise awareness of the most important principles and foundations of communication through meaningful and constructive dialogue and discussion based on a scientific methodology based on the method of interactive teaching between teacher and students. It also attempts to provide students with the knowledge and skills to understand communication behaviors in the context of tourism business.

سيقدم هذا المساق في البداية تعليمًا عامًا في مجال التسويق ثم يركز على تطبيقات التسويق في صناعة السياحة. تشمل المواضيع التي سيتم تناولها خصائص الخدمة السياحية، وآثارها التسويقية، ونظرة عامة على مكونات المزيج  التسويقي: - المنتج، والسعر، والترويج، والمكان، والأشخاص - واستقلال العناصر وترابطها، وتعريفات تجزئة السوق، دورة حياة المنتج، ونطاق وعملية ودور أبحاث السوق.